Facebook Local awareness Ad

Are you running a business which is concentrating a specific area like a city or a town? Then local awareness ad is very useful for you. Business like textiles, restaurants, shops, super markets etc can utilize local awareness Ad very usefully.

Local Awareness ads allow local targeting of customers that live in or have recently visited the area around your business location. You can target audience who are living nearby your business location and who is interested in your niche.

Advantages of local awareness ad

Easy to target local audience. You can target audience with city name, zip code, and radius.

We can target large number of audience in a small area with different interests.

Encourage peoples to shop in store

Increase brand awareness

Helps specific stores to meet there sails targets

Tells peoples about new store and grand opening

Get right peoples to your event

Tells peoples in the area about what is happening now

How to setup a local Awareness ad in Facebook Power editor?

Go to Facebook Power editor

Select Create campaign

Click on campaign objective – Select Local Awareness from the drop down

Give campaign name, Ad set name and Ad name

Steps to set a local wareness Ad set

For that click Ad Set Tab

Select the ad and edit

Ad set has 5 parts

1. Page

You can select your Page in this part

2. Budget and schedule

You can set Daily budget, Schedule ad time and date here

3. Audience

You can set custom audience, Location, Age, gender, Language, Detailed targeting, Connection type etc in this part

4. Placement

Here you can set where your Ad should show to audience like Facebook, Instagram, Audience network, Right side etc

 

5. Optimization and Delivery

Here you can decide when you should get charged or how much you can spend for one click or 1000 impression etc

Steps to set a local wareness Ad

For that click on Ad Button and select you Ad and edit

Ad page has 3 parts

1. Destination

Here you can specify your facebook page in which ad should appear and Instagram Account

2. Creative

Here you can integrate your Ad Text, Ad image, Ad headline and News feed description, destination URL and Call to action

Facebook has given a guideline to maintain Ad quality. The ad guidelines are:

Recommended image size: 1,200 x 628 pixels

Image ratio: 1.9:1

Text: 90 characters

Headline: 25 characters

News Feed description: 30 characters

Call to action is the main part of Local Awareness Ad

 

Click on Call to action button you can select your call to action from the dropdown

Call to actions of local Awareness Ad is

 

Call Now

Get direction

Learn More

Send Message

Save

3. Tracking

Here you can integrate Tracking id and track the performance of Ad

---

 

Ajesh March 15th, 2017