Are you running a business which is concentrating a specific area like a city or a town? Then local awareness ad is very useful for you. Business like textiles, restaurants, shops, super markets etc can utilize local awareness Ad very usefully.
Local Awareness ads allow local targeting of customers that live in or have recently visited the area around your business location. You can target audience who are living nearby your business location and who is interested in your niche.
Easy to target local audience. You can target audience with city name, zip code, and radius.
We can target large number of audience in a small area with different interests.
Encourage peoples to shop in store
Increase brand awareness
Helps specific stores to meet there sails targets
Tells peoples about new store and grand opening
Get right peoples to your event
Tells peoples in the area about what is happening now
Go to Facebook Power editor
Select Create campaign
Click on campaign objective – Select Local Awareness from the drop down
Give campaign name, Ad set name and Ad name
For that click Ad Set Tab
Select the ad and edit
Ad set has 5 parts
You can select your Page in this part
You can set Daily budget, Schedule ad time and date here
You can set custom audience, Location, Age, gender, Language, Detailed targeting, Connection type etc in this part
Here you can set where your Ad should show to audience like Facebook, Instagram, Audience network, Right side etc
Here you can decide when you should get charged or how much you can spend for one click or 1000 impression etc
For that click on Ad Button and select you Ad and edit
Ad page has 3 parts
Here you can specify your facebook page in which ad should appear and Instagram Account
Here you can integrate your Ad Text, Ad image, Ad headline and News feed description, destination URL and Call to action
Facebook has given a guideline to maintain Ad quality. The ad guidelines are:
Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
News Feed description: 30 characters
Click on Call to action button you can select your call to action from the dropdown
Call to actions of local Awareness Ad is
Here you can integrate Tracking id and track the performance of Ad
Ajesh March 15th, 2017
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