Citation is the latest technique of Local SEO Optimization. Citation is nothing but creating an online reference to your Business or Site. It is done by creating reference to business phone number, name and address (NAP).
It is not necessary that you should create a back link to your site in citation. Search engine will pick up your data (i.e. NAP) from different sites while crawling. This will increase your business credibility with search engine.
Citation can be classified into two, partial citation and full citation. Partial citation may include some of your data in partial. But Full citation will includes all information about your NAP.
In 2017 SEO experts are giving more preference to citation. They all making sure that there business NAP is listed in as many of directories and citation sites. It will increase Local SEO ranking and business awareness.
Listing your business in Google my business and Bing place will increase the visibility of your business in internet. This will increase your SERP in local searches. Google map and Bing Map will lead more customers to your business.
Also you should optimize your local listing in Google and Bing. This can be done by adding more details about you, adding images working hours, product rates etc.
Include more local keywords in your content. That means your page should also be optimized for local searches. Like searching for city biased services. Make sure that your content is useful and informative.
Submit your site link in local directories. Search engine can take more data from local directories. Submitting your site in local directories will increase your relevancy in local search and local SEO ranking.
360 video is the latest technology which is using in website to get more attraction from audience. This will make customers to spend more time in your website. 360 video will increase your business trust and credibility also.
In the same way virtual video also will retain your customer more time in your website. This will make your customer to reach your business easily.
Local structured data or schema markups will increase your SERP in local search. This will provide more local data about your business to search engine. Search engines will give more preference to schema markups in the SERP.
Yes this is a common SEO technique. But it is very effective now also and for local SEO too. Optimize your Meta title and Meta description with your area and location. This will increase your ranking in local search.
Ajesh February 13th, 2017